Answer engine optimization agency

Find out what ChatGPT tells buyers about your B2B SaaS, then fix it

We audit your site the way an AI tool reads it, track what ChatGPT, Claude and Google AI Mode say about you every week, and make the changes to your site ourselves.

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To do

Ask ChatGPT the questions your buyers ask
Report where your brand shows up this week
Note which competitors got named instead

Done 3

Answer a buyer question your site skips
Fix the structured data on your homepage
Check your pricing is readable without JavaScript

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Sound familiar?

These are the problems we usually find

Most B2B SaaS sites have several of these, and none of them show up in a normal SEO report.

AI tools mix you up with someone else

If another company shares your name, answers can quote its prices and reviews as yours.
Your content needs JavaScript to load

Most AI crawlers don't run JavaScript, so anything added by it can be invisible to them.
Your site skips what buyers ask

Nothing on the site says what you cost, who you work with or how you compare.
Outside sources are out of date

AI answers also pull from review sites and lists, and those can show old prices and services.
Your structured data is thin

Search engines and AI tools get little help working out who you are and what you do.
Nobody is measuring it

You don't know which buyer questions you show up for, or whether anything is changing.

What we do

We do the audit, the tracking and the fixes

You get one team for all of it, so the fixes don't sit in someone else's queue.

An AEO audit

We go through your site as a crawler would, list what's blocking you and rank the fixes.
Weekly AI visibility tracking

We ask ChatGPT, Google AI Mode and Claude your buyers' questions, and report mentions, position, sentiment and competitors.
Technical fixes

Structured data, headings, sitemaps, llms.txt and anything that hides content from crawlers.
Pages that answer questions

Comparison, pricing and facts pages written so your buyers and AI tools get a straight answer.
A plan for outside sources

We list the pages AI answers pull from, and which ones to correct or pitch.
Website work if you need it

If the site itself is the problem, we can redesign and rebuild it too.

How it works

Here's how AEO work runs with us

We measure first, so you can see whether the changes do anything.

Audit your site

You get a list of what's blocking AI tools from reading and understanding you.
Set up the buyer questions

We agree the questions to track and run them across the AI tools.
Make the fixes

We work through the list, starting with what stops AI tools understanding you.
Keep tracking

We check the answers every week and work on whatever is still wrong.

Not sure yet? Questions about answer engine optimization

What is answer engine optimization?

Answer engine optimization, or AEO, means making sure AI tools like ChatGPT, Claude and Google AI Mode can find your company, understand it and describe it correctly when buyers ask about your category.

How is AEO different from SEO?

SEO aims to get your pages ranked in search results. AEO aims to get your company named and described correctly inside an AI answer. A lot of the groundwork is shared, like readable pages and clear structure, but AEO also depends heavily on what other sites say about you.

Can you guarantee ChatGPT will recommend us?

No, and you should be wary of anyone who says they can. We can make your site easy to read, correct what's wrong and show you whether it's changing.

Which AI tools do you track?

ChatGPT, Google AI Mode and Claude.

Does llms.txt matter?

We add one because it's cheap to do, but SE Ranking's study of about 300,000 domains (seranking.com/blog/llms-txt) found no link between having the file and being cited. Readable pages and accurate outside sources matter more.

How much does AEO work cost?

You can use hours from a monthly plan from £499, pay as you go at £50 an hour, or ask us for a fixed quote.