SaaS branding
A SaaS branding agency for teams that need to look the size they're aiming for
Logo, type, colour and the rules that hold them together, rolled out across your website, product visuals and sales materials by the same team.
Trusted by SaaS teams at
Sound familiar?
Signs your brand is holding you back
Buyers judge the product by the brand long before they see a demo.
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You look smaller than you are
The product is enterprise ready, and the brand still looks like a side project.
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Every touchpoint looks different
The site, the deck and the booth all feel like different companies.
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The name outgrew the story
The product changed direction, and the brand still describes the old one.
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Nobody knows the rules
No guidelines, so everyone makes up the logo spacing and colours as they go.
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A launch or raise is coming
You need to look ready for a big moment, on a short timeline.
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It doesn't stand out
Same blue, same gradient, same icons as everyone else in your category.
Roverfy's whole brand and launch site, delivered in weeks
- What they needed
- A complete visual identity and a website that made a technically complex product feel simple, with only weeks until launch.
- What we did
- Created the brand identity, logo and marketing site, keeping the message simple and focused.
- What changed
- Roverfy went to market with a brand and site that told their story clearly, delivered in time for launch day.
What you get
A brand identity built to be used, not just admired
The identity and everything it goes on, from one team.
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Positioning and story
Who you're for, what you replace and how you say it.
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Logo and mark
A mark that works at favicon size and on a trade show wall.
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Type and colour
A type system and palette that stay readable and stand out in your category.
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Identity system
Graphic elements, illustration style and product visual rules.
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Guidelines
Clear rules your team and partners can follow without asking us.
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Rolled out everywhere
Website, product visuals, decks, social and print, done by the same team.
Siguro exceeded our expectations by taking our vision and turning it into a brand and website that not only look professional but also inspire real trust with our customers.
David BogeaFounderHow it works
How a SaaS rebrand runs with us
The brand isn't finished until it's on the website.
- 01
Positioning
We start with who you sell to and what makes you different.
- 02
Explore directions
A few distinct routes, shown on real pages, not just on a mood board.
- 03
Build the identity
Logo, type, colour and graphic system for the chosen route.
- 04
Roll it out
Website, product visuals and sales materials in the new brand.
- 05
Hand over the rules
Guidelines and source files so the brand stays consistent.
Enablix got a sharper brand and a site that could keep up
- What they needed
- A slow WordPress site that was hard to update and lacked the structure to scale with a growing product and brand.
- What we did
- Elevated the brand and delivered a fast, component-based site with a new CMS.
- What changed
- The team spins up new pages in minutes, and the brand finally matches the product.
Weeks
For Roverfy's brand, logo and launch site, delivered for launch day
Roverfy case study
6 weeks
For Candor Health's brand exploration, assets and new site
Candor Health case study
Healthcare dataCandor Health's brand, rebuilt to earn trust in healthcare
- What they needed
- A brand and site that could make complex provider data feel trustworthy, ready for a major press release.
- What we did
- Ran a six-week sprint from branding exploration and marketing assets to design and build.
- What changed
- A brand and site that communicate trust, with sharp copy, clean visuals and subtle animation.
The speed that Siguro showed in redesigning our website was impressive and significantly boosted our credibility with customers.
Sury AgarwalCEO @ Candor HealthBrands in use
More SaaS brands we've designed
Siguro helped support a huge and ambitious rebranding launch. Jamie and the Siguro team were incredibly responsive and detail-oriented.
Carlos AguilarFounder / CEOFAQ
Questions about SaaS branding
What does a SaaS branding agency do?
We work out how your company should look and sound, then design the logo, type, colour and graphic system, and roll it out across your site and materials.
Do you only design the logo?
No. A logo on its own doesn't change much. We design the whole identity and apply it to your website, product visuals and sales materials.
Can you rebrand us in time for a launch or funding round?
Often, yes. We've delivered a full brand and launch site in weeks, and a brand and site sprint in six weeks for a press release.
Will we get brand guidelines?
Yes. You get clear guidelines and all the source files, so your team and partners can use the brand without us.
Do you also build the website?
Yes. The same team designs the brand and builds the site on Astro with a CMS, so the brand looks the same on the site as it did in the presentation.
How does pricing work?
We work on a monthly plan rather than a fixed-scope project, so the rollout doesn't stop at the logo. See our plans for the details.
Tell us where your brand stops matching your product.
Book a 30 minute call and we'll tell you what we'd change first.
