SaaS explainer videos
SaaS explainer videos that show the product instead of telling
Launch films, product explainers and on-page motion built from your real UI, light enough to run on your website without slowing it down.
Trusted by SaaS teams at
Sound familiar?
Signs your product needs to be seen moving
Some products only click once you watch them work.
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It takes a demo to understand it
Buyers need a call before they get what the product actually does.
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Static screenshots miss the point
The value is in the flow from one step to the next, and a still can't show it.
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Videos slow the site down
Heavy video files make the page wait, so people leave before it plays.
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It looks like a template
Stock motion and generic characters that could be any product.
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The video is out of date
The UI changed twice since it was made, so nobody wants to share it.
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Launches go out flat
A big release announced with a screenshot and a paragraph.
Reef AI's product story, told in motion across a full new site
- What they needed
- A single-page site that had become a limit on how much the team could explain, with no clear visual language.
- What we did
- Redesigned it as a multi-page, sales-led site with motion that walks visitors through the product.
- What changed
- Prospects can explore and self-educate, and the Reef team publishes new pages without a developer.
What you get
Motion made for SaaS, from launch films to small moments
Built from your real product and delivered in formats that stay light on the page.
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Explainer videos
Short films that walk through what the product does and why it matters.
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Launch films
Motion for new releases, made for your site, LinkedIn and launch posts.
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On-page motion
Hero loops and feature animations that play on your site, not in a popup.
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Lottie animations
Tiny, sharp animations that load fast and scale to any screen.
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Social cut-downs
Short versions sized for LinkedIn, X and paid social.
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Built to stay fast
Compressed files, posters that show straight away, and video that only plays on screen.
Siguro's unique strength is their ability to bring a software story to life with premium graphics and design. Their work immediately lifted the quality of our brand.
Maddie BellCo-Founder & CEOHow it works
How an explainer video gets made
The story is agreed before anything moves.
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Script the story
One problem, one product moment, one clear ending.
- 02
Style frames
Key frames in your brand so you can see the look before we animate.
- 03
Animate
We build the motion from your real UI and review it with you.
- 04
Deliver every format
Website loop, full film, social cuts and Lottie where it fits.
- 05
Put it live, light
We add it to your site with posters and on-screen playback so it stays fast.
HelpBar launched with Lottie motion and podcast ads
- What they needed
- A launch site for a brand-new product on a tight turnaround, plus launch ads to coordinate.
- What we did
- Built a fast launch site with lightweight Lottie animations, and ran paid ads on Lenny Rachitsky's podcast.
- What changed
- A polished launch that brought the brand to life without slowing the site, with targeted awareness from day one.
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Animations and videos in our case studies
Counted from our case studies
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SaaS teams we've made motion for
Counted from our case studies
IdeaBoxAI's persona-first story, made easy to see
- What they needed
- A site where their sharp "start with the persona, not the agent" story was easy to miss.
- What we did
- Redesigned the site around that story, with motion showing role-by-role use cases and integrations.
- What changed
- Enterprise buyers see the use cases and time-to-value up front, and the team ships new personas as the platform grows.
More motion
SaaS explainer videos and animation we've made
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Arvow
An AI SEO writer, freed from hardcoded pages.
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Inflection
Marketing automation for the AI era.
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Inserve
A PSA platform that goes live in a week.
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Keyplay
Account scoring for B2B go-to-market teams.
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Onboard
Customer onboarding, finally told in full.
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PeerSignal
A research community built to capture leads.
We were working on a tight turnaround and the team went over-and-beyond in their delivery.
Kirsty FinlaysonDirector of Product + Content MarketingFAQ
Questions about SaaS explainer videos
What is a SaaS explainer video?
A short video that shows what your software does and why it matters, usually by walking through the product and the problem it solves.
How long should a SaaS explainer video be?
As short as it can be while still making the point. We make a full version for your site, plus short cut-downs for social and ads where people decide in the first few seconds.
Do you animate our real product?
Yes. We build the motion from your real UI, so what people see in the video matches what they see in the demo.
Will video slow down our website?
Not if it's done properly. We compress files, show a poster frame straight away, only play video while it's on screen and use Lottie for small animations.
What formats do you deliver?
Whatever you need. Usually a full film, a website loop, social cut-downs and Lottie files for on-page animation.
How does pricing work?
We work on a monthly plan rather than a fixed-scope project. See our plans for the details.
Tell us the one thing people don't get about your product.
Book a 30 minute call and we'll sketch how we'd show it.
