Demand & Expand case study

We designed and built the 2027 conference site for Inflection's Demand & Expand event, so the team can sell tickets, publish the agenda and add speakers and sponsors themselves instead of waiting on a developer.

web design

Demand & Expand is Inflection's two-day B2B marketing conference in San Francisco. The 2026 site was a single Webflow landing page with the agenda, FAQ and code of conduct pasted in as plain text, so every new speaker, sponsor or session change went through a designer.

For 2027 the team wanted one big landing page that sold the event properly, a real schedule with speaker photos and talk descriptions, collapsible FAQs, and content blocks they could edit without help. The brand had to stay as it was, with the same logo, typeface, tagline and palette, and flat enough to carry over to print and stage graphics.

We designed the pages in Figma and built them as a static Astro site on our own CMS. The homepage carries the sizzle reel, rotating event photos, a past-attendee logo strip, count-up stats, the four content themes as tickets, featured speakers with pop-up bios, the recap video, a venue section with a custom map and hotel walking times, the Luma ticket embed with a live countdown, and sponsors by tier with open slots.

Around it sit the agenda with day tabs and theme filters, the speakers, FAQ, code of conduct, CMO Summit, awards and speaker-call pages, plus a share page where attendees make their own "I'm attending" graphic. Every block is a field in the CMS, the old Webflow URLs redirect, and the whole thing deploys to Netlify on publish.

Astro

Tailwind CSS

Alpine JS

Netlify

What we did

SaaS web design

demand-expand-2027.netlify.app

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