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SaaS SEO services
A SaaS SEO agency that makes the fixes instead of sending you a report
We find the terms your buyers search for and match each one to a page. Then we rewrite, build and fix those pages ourselves, because we also design and develop websites.
Trusted by B2B SaaS teams at
Sound familiar?
These are the problems we usually find
Most B2B SaaS sites have several of these, and most of them can be fixed on the site itself.
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You only rank for your own name
People who already know you can find you, but people searching for what you sell can't.
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Your pages aren't aimed at any search term
Titles and headings describe the company, not what a buyer would type.
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You have no page for what people search
There's nothing for your use cases, comparisons or pricing questions, so a competitor gets that traffic.
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The last SEO report is still in a folder
The advice was fine, but nobody had the time or the access to make the changes.
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The technical basics are broken
Slow pages, broken redirects, missing structured data and two versions of the same page.
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A redesign lost you traffic
URLs moved without redirects, and the pages that used to rank disappeared.
What we do
We do the research and we make the changes
One team handles the keywords, the copy, the design and the code, so fixes go live instead of waiting in a queue.
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Keyword mapping
We use Ahrefs and your Search Console data to match the terms your buyers search for to specific pages.
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Titles, headings and copy
We rewrite existing pages so each one clearly answers the term it's meant to rank for.
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New pages
We design and build the service, comparison and use case pages you're missing.
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Technical fixes
Speed, redirects, sitemaps, structured data and internal links.
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Redesigns and migrations
If you're moving site, we keep your ranking URLs in place and redirect anything that has to move.
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AI answers too
The same work helps with ChatGPT and Google AI answers, and we can track those as well.
How it works
Here's how SEO work runs with us
We look at what you already have before suggesting anything new.
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Audit your site
We check your rankings, your Search Console data and the technical basics.
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Build the keyword map
We match each term to one page, and list the pages you're missing.
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Make the changes
We work through the list on your site, starting with what's quickest to fix.
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Check what moved
We look at Search Console, then decide what to work on next.
Not sure yet? Questions about SaaS SEO
What does a SaaS SEO agency do?
It helps software companies get found on Google by people searching for what they sell. With us that means researching the terms your buyers use, matching them to pages, and making the changes on your site.
How is SaaS SEO different from normal SEO?
Most of the basics are the same. The difference is that SaaS buyers search for use cases, comparisons, integrations and pricing, so those pages matter more than a large blog.
How long does SaaS SEO take to work?
Technical fixes can be done quickly, but rankings usually take months to move, and how long depends on your site's authority and your competitors. We won't promise a date.
Can you guarantee rankings?
No, and you should be wary of anyone who does. We can make your site easy for Google to understand and show you what's changing in Search Console.
Do you need access to our website?
Yes, because making the changes is the point. We can work in your CMS or your code, and we've worked with WordPress, HubSpot and our own setup.
Do you do link building?
No. We work on your site itself, which means the keywords, pages, copy and technical fixes.
What's the difference between SEO and AEO?
SEO aims to get your pages ranked in search results. AEO aims to get your company named and described correctly in AI answers. A lot of the work overlaps, so we often do both.
How much does SaaS SEO cost?
You can use hours from a monthly plan from £499, pay as you go at £50 an hour, or ask us for a fixed quote.
Jamie McArdle
Founder, Siguro
If you want to start a project, try us on a real task, or just talk things through, this is the easiest place to begin.
Book an intro call jamie@siguro.co
Based in Belfast, Northern Ireland.
Working worldwide.
Tell us which searches you want to show up for.
Book a 30 minute chat and we'll tell you what we'd fix first.