SaaS web design

A SaaS web design agency for B2B teams who need the site to sell

We design and build marketing sites for B2B SaaS companies. Clear positioning, pages drawn from your real product, and a CMS your team can run without waiting on a developer.

Trusted by SaaS teams at

  • Hilary McGuckin logo
  • Carlos Aguilar logo
  • Kirsty Finlayson logo
  • Dimmo logo
  • Sury Agarwal logo
  • Vasco Monteiro logo
  • Melanie Mills logo
  • Keyplay logo
  • Maddie Bell logo
  • David Bogea logo

Sound familiar?

Signs your website is holding the business back

Most SaaS teams come to us with at least two of these. None of them get fixed by a new colour palette.

  • Every change needs a developer

    A new landing page or a pricing tweak sits in the engineering queue for weeks.

  • The site looks smaller than the product

    Buyers see a template, then a great demo. The site should do the product justice.

  • Nobody can say what you do in one line

    The homepage lists features instead of the problem you solve and who it's for.

  • It's slow on a phone

    Heavy scripts and huge images push people away before the page even loads.

  • It barely shows up in search

    No structure, no metadata, and nothing AI assistants can quote back to buyers.

  • You can't tell what's working

    Traffic comes in, demos don't, and there's no data on where people drop off.

Read the Keyplay case study
GTM intelligence

Keyplay's team now ships pages without engineering

What they needed
Their site was static and hard-coded, so every content update waited on engineering.
What we did
Rebuilt the site on a modular block design system with a CMS, so the marketing team builds new pages from ready-made sections.
What changed
Keyplay launches pages and campaigns on demand, and we keep shipping improvements as their go-to-market changes.
Siguro are a rare service provider that understands startup life and can deliver at your pace.
Adam SchoenfeldCEO, Keyplay

What you get

Everything a B2B SaaS website needs, from one team

Strategy, design and code in one place. What you approve in design is exactly what goes live.

  • Positioning and messaging

    We start with who you sell to and why they switch, then write the page structure around it.

  • UX and page structure

    Homepage, product, pricing, demo and use case pages, each built to move a buyer one step closer.

  • Design drawn from your product

    Real UI, clean product shots and a system that makes every new page look on brand.

  • Built on Astro

    Fast static pages, no plugin sprawl, and code any developer (or AI agent) can pick up.

  • A CMS your team can run

    Edit copy, add pages and launch campaigns yourself. Every change is saved to git.

  • Fast and ready for search

    WebP images, structured data, clean sitemaps and redirects handled at launch.

Siguro's speed and technical expertise blew us away. They built our website from scratch in no time, and they were super responsive throughout the process.
Melanie MillsFounder / CEO

How it works

How a SaaS website project runs with us

The homepage comes first. Once its style is right, every other page follows fast.

  1. 01

    Kick-off call

    We learn who you sell to, what's not working and what the site needs to do.

    Week 1

  2. 02

    Homepage first

    We design the homepage until the style and message feel right, and you sign it off.

    Weeks 1 to 2

  3. 03

    Roll out the rest

    Product, pricing and use case pages follow the same system, so they move quickly.

    Weeks 2 to 4

  4. 04

    Build on Astro and the CMS

    We build every page as reusable sections your team can edit, and check speed as we go.

    Alongside design

  5. 05

    Launch and keep improving

    Redirects, sitemap and analytics are set up for launch, then we keep testing and shipping.

    Ongoing

Chameleon case study
Read the Chameleon case study
Product adoption

Chameleon's new brand, live in time for their $13M Series A

What they needed
A brand refresh rolling out across the website, paid ads and illustrations, all consistent before the Series A announcement.
What we did
Redesigned key pages and ad creatives around the new brand, then A/B tested variations using Hotjar session replays and Mixpanel funnel data.
What changed
A consistent brand across every touchpoint at launch, and a demo page rebuilt to answer the questions prospects had before booking.
They move super quickly and we're able to be very lean, test and iterate effectively.
Pulkit AgrawalCEO, Chameleon

26

SaaS websites designed and built

Counted from our case studies

74 → 98

Lighthouse mobile score on siguro.co after one speed pass

July 2026

2.3s

Homepage main image load, down from 14.6s

Same speed pass

$13M

Chameleon's Series A, announced on the site we redesigned

Chameleon case study

Arvow case study
Read the Arvow case study

Arvow went from hardcoded pages to a site the team can grow

What they needed
Their site was a static Next.js build, hardcoded and hard to manage as the product matured and rebranded.
What we did
Restructured the site, designed a new modular system for the rebrand, and moved every page onto a CMS.
What changed
The team makes updates without code, and the site finally matches the polish of the product.
Part of building a brand is taste in design, which influences the brand's perceived value a lot. Jamie's designs did that for us. We don't look like a cheap brand, we look trustworthy and worthy of a scroll.
Vasco MonteiroCo-Founder
The speed that Siguro showed in redesigning our website was impressive and significantly boosted our credibility with customers.
Sury AgarwalCEO @ Candor Health

FAQ

Questions about SaaS web design

Something we did not cover?

Ask us on a 30 minute call. No pitch deck, just answers.

Book a chat
What does a SaaS web design agency actually do?

We plan, write the structure for, design and build your marketing site. For SaaS that means explaining a product people can't touch yet, showing the real UI, and making pricing, demo and trial pages easy to act on.

What do you build SaaS websites on?

Astro, with our own CMS on top. Pages are static and fast, the code lives in your git repo, and your team edits content without touching code.

Can our marketing team edit the site without a developer?

Yes. Every page is built from reusable sections, so your team can change copy, add pages and launch campaigns themselves.

Will a redesign hurt our SEO?

Not if it's done properly. We keep the URLs that rank, set up 301 redirects for anything that moves, and ship a clean sitemap and structured data at launch.

Do you work with early-stage startups?

Yes. Most of our clients are venture-backed B2B SaaS teams, from early startups to companies announcing a Series A.

How does pricing work?

We work on a monthly plan rather than a fixed-scope project, so you can keep shipping after launch. See our plans for the details.

Tell us what's holding your website back.

Book a 30 minute call and we'll tell you what we'd change first, whether or not you work with us.

Book a chat
Jamie McArdle Call Jamie (Founder)