When Reef AI came to us, their website wasn't keeping pace with the company. A single-page structure that once worked for an early-stage product had become a liability — limiting how much they could communicate, how deep visitors could go, and how quickly the team could publish new content. The CMS was difficult to manage, the design lacked the cohesion and ambition the brand deserved, and there was no clear visual language tying their positioning to the product story they were trying to tell. As Reef added capabilities and moved upmarket, they needed a digital presence that could carry the weight of a more complex, mature offering.
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