We designed the website, ads and marketing materials for Trybe, booking software for hotels and spas

A cloud-native booking and business management platform built for hotels, spas, and wellness operators. We partnered with their team to deliver a website that matched the ambition of their product, unifying brand, content, and marketing under one cohesive system.

web design

marketing material

ad creatives

conversion rate optimisation

When Trybe's founders brought us in, Trybe had a product that was outpacing its web presence. The site lacked a proper CMS, which meant the team had little control over content updates without developer involvement. Brand application was inconsistent across digital and print touchpoints, and the overall site structure wasn't built to support their go-to-market needs. There was no clear content hierarchy, no gated asset strategy, and no marketing automation layer in place. As Trybe was scaling across geographies and moving upmarket into resort groups and luxury hotel operators, they needed a website that could work as hard as their sales team.

We delivered a fully redesigned website built on a modular CMS, giving Trybe's team direct control over page content, structure, and updates without relying on a developer for every change. The site now supports gated content for lead generation, localization for their expanding international markets, and a native HubSpot integration to connect web activity directly into their sales pipeline. Beyond the build, we also produced brand-consistent social assets and print materials to unify how Trybe shows up across every channel. The engagement has continued post-launch, with ongoing support across new pages, campaign assets, and additional feature rollouts as the team grows.

Statamic CMS

Vue JS

Alpine JS

PHP

WebGL

What we did

try.be

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